Developed a marketing brief establishing clear strategies for brand positioning, customer acquisition, and engagement appealing to the pickleball and wellness communities of Los Angeles County.
DELIVERABLES
Expanding on the brief, Canva was utilized to create graphic design, creating mock-ups and visualizations that aligned with RESET Studio’s vision.
Conducted approximately 16 hours of targeted business research, competitive research, and audience analysis to inform brand decisions.
Outlined brand voice and copywriting materials/examples that accentuate and support overall mission statement.
Developed 4 guidelines and strategies for priority platforms Instagram and TikTok regarding paid advertisement, influencer marketing, and event promotions.
Outlined email marketing tactics and database practices for efficient and effective email flows.
This comprehensive approach ensured a cohesive and data-driven marketing execution that effectively introduced RESET Studio to its target audience.
Capabilities
Built a brand from the ground up. Established strategies for brand positioning, email marketing, web design and more for a small downtown Los Angeles barbershop looking to sharpen their razors.
DELIVERABLES
Conducted approximately 30+ hours of competitive research and audience analysis to formulate marketing materials and databases.
Fostered a digital presence, creating a 6-page brand website with appointment system and payment processing back-end, creating a vertically integrated customer experience.
Developed brand voice, aligning copywriting and graphic design materials that highlighted the barbershop’s unique qualities and characteristics.
Combined copywriting with email marketing tactics and database management for efficient and effective email flows.
Utilized S.E.O. practices using Google Search Console and Google Keyword Planner to maximize digital potential by 46% compared to previous year.
